When quantifying cuteness, a good rule of thumb is that the smaller things get, the cuter they become (angora rabbits excluded, obviously).
Erected on the side of the Colletto Fava mountain in Italy, the Artesina Hare (pictured above) poses an interesting challenge to this axiom. The 200-foot-long, 20-foot-high pink bunny is so massive it can be spotted from space, but its casual, floppy, and prostate orientation elicits the same ‘awww’-inducing feeling as the tiniest baby rabbit.
Gelitin, the Viennese art collective responsible for designing said installation (some five years in the making!), jest on their site that the rabbit was “knitted by dozens of grannies out of pink wool”.
Stuffed with hay (and the hint of a whimsically subversive agenda), the piece was actually conceived as an exploration of decay, decomposition, and the consumer-product lifecycle, all of which belie the rabbit’s cute and childlike-assocations.
Embedded below are three more snaps that provide additional scale and detail:
Given the artistic vision described above, the piece will sit unsheltered in its current location thru 2025, frays and all.
Visitors are welcome, nay encouraged, to explore its contours and climb the features.
If you can’t hop on a plane to Italy to visit this delightful pink mega-rabbit, you can always keep track of it via satellite on Google Maps.
Questions? Complaints? Tips? Contact us: sarah [at] venderagroup.com